▼Pet Food Processing

News from World Grain 📰 Pending their merger, which is currently under review by the Canadian government, Bunge and Viterra have announced plans for its executive leadership team. The combined company will be led by Greg Heckman, current CEO of Bunge. Read more: https://ow.ly/p4Wi50Rmyk8 #petfood #petfoodindustry

Carnivore Meat Company, parent company of #petfood brand Vital Essentials, unveiled an expansion of its #sustainability initiatives, homing in on reducing its carbon footprint. These initiatives include rolling out optimizations for its bulk #packaging, joining the Pet Sustainability Coalition (PSC) and partnering with Green Project Technologies. “Our partnerships with the Pet Sustainability Coalition and Green Project Technologies represent a significant step forward in minimizing our environmental footprint and propelling our sustainability efforts forward,” said Nicholas Ebert, chief commercial officer at Carnivore Meat Company. Read more about Carnivore's environmental efforts: https://ow.ly/Uq7550Rmya1 #petfoodindustry

Brands must consider where their customers like to shop as part of their omnichannel #retail strategies, but it’s also important to consider how they can engage pet owners with the brand and its products through multiple channels. “[Consumer] approach or strategy comes down to the platforms that they can consume content on… and the relationships they build with a brand or with a manufacturer there before ever having an intent to purchase,” said Daniel Kiuttu, head of national sales at supplement brand Pet Honesty. Read more about omnichannel strategies for the #petfoodindustry: https://ow.ly/GEp950Rmy4V #petfood

Veterinary Formula shared new looks and improved formulas for its Smart Vitality Premium Supplements line. The line includes four supplements, all veterinarian-formulated and containing functional ingredients to provide targeted health benefits to dogs. “At Veterinary Formula, we’re proud experts in canine health, crafting our formulations to meet every dog’s individual needs at pet parent-friendly prices and ensuring accessibility to neighborhoods across the United States,” said Brent Stern, chief commercial officer of SynergyLabs, parent company of Veterinary Formula. More on the Smart Vitality Premium Supplements line here: https://ow.ly/hTbp50RmxXp #petfood #petfoodindustry

Green Boy Group recently entered the premium #petfood ingredient space. The company established its new pet food division earlier this month, which will focus on supplying plant-based starches, sweeteners, proteins and fibers to dog and cat food manufacturers. "...Our aim is to make functional, high-quality plant-based pet food ingredients more accessible to this exciting market," said Jeroen van den Heuvel, managing director at Green Boy. Read more about the new division: https://ow.ly/Zgua50RmxIY #petfoodindustry

Fristam Pumps USA, a manufacturer of sanitary pumps, blenders and mixers, announced that Zach Winterhalter has been promoted to sales manager for the Americas. Winterhalter has been with Fristam for four years and has 10 years of distribution sales experience in the fluid process equipment industry. Details on the promotion: https://ow.ly/ABae50RmxAU #foodprocessing #petfoodindustry

Bond Pet Foods has teamed up with Wilbur-Ellis Nutrition to develop sustainable #petfood ingredients through Bond’s precision fermentation platform. The joint development agreement marks Bond’s second strategic partnership with a multinational company in the dog and cat food space. "We see tremendous opportunity with Bond's technology to expand what's possible with pet nutrition and support our pursuit of a more responsible pet food future," said Matthew Fanta, president of Wilbur-Ellis Nutrition. Continue reading on the partnership: https://ow.ly/ExAA50Rmxpq #petfoodindustry

Statistic spotlight 💡 While #ecommerce purchasing permeates all pet owner age groups, younger generations are more likely to have subscriptions set for online #petfood and treat purchases, according to the American Pet Products Association (APPA)'s National Pet Owners Survey 2024. Find more insights from the report here: https://ow.ly/PNPv50Rmxgt #petfoodindustry

ICYMI ➡ Freshpet recently partnered with singer Meghan Trainor for a new campaign. According to Freshpet, the partnership with Trainor will help “awaken” more pet parents to the benefits of feeding fresh. "Freshpet and I share similar mindsets in wanting what’s best for our pets to help them live the longest, happiest lives," Trainor said. More on the partnership: https://ow.ly/MPyF50Rmx8b #petfood #petfoodindustry

Alltech announced a restructuring of its marketing team to allow the company to better serve its customers and its internal team. The restructuring includes 16 personnel assuming new roles and responsibilities, ranging from the company's feed divisions to pet and poultry. More details: https://ow.ly/gZyk50RlxZz #animalfeed #petfood